The Core Challenge

Curious Life Coffee Roasters is Jaipur's specialty coffee pioneer, operating its flagship 'RED' outlet with supreme seed-to-cup control. But as the Indian artisanal coffee market expands at roughly 11% annually, the brand faces intense pressure from tech-savvy national chains like Starbucks and Third Wave, plus agile boutique rivals like Half Light. The objective was to identify digital-physical friction points, brand-name inconsistency across platforms, and gaps in digital visibility.

SWOT Breakdown

Competitive Landscape

Content Pillars

KPI Framework

Disclaimer: a self-initiated portfolio case study, undertaken independently and not commissioned by or submitted to Curious Life Coffee Roasters. Findings and recommendations reflect my own analysis for educational and demonstration purposes, grounded in publicly available data as of July 2026.

The Core Challenge

Starting from a flat transaction log of 100 orders across four product categories, the goal was to answer the questions a retail or marketing manager actually asks day to day: which categories drive revenue, how new and returning customers behave differently, and which channels and payment methods correlate with higher spend — then present it as a dashboard a non-technical stakeholder could filter and explore themselves, rather than a static report.

Business Questions Explored

• Which product category contributes the most revenue, and does it also carry the highest average order value?
• Do new and returning customers spend differently, and which segment should retention efforts prioritize?
• Does device type or payment method correlate with order value?
• Is revenue seasonal, or fairly stable across the period?

Key Metrics

Revenue by Category

Approach

Cleaned and segmented the raw transaction data by category, season, gender, device, payment method, and customer type, then designed KPI cards and cross-filtering charts around the business questions above — rather than charting every column by default. The dashboard lets a viewer click any filter combination (e.g. "Electronics" + "New customers") and watch every chart and KPI update together — the same interaction model used in tools like Power BI or Tableau.

Disclaimer: built on a synthetic/sample e-commerce dataset for practice and demonstration purposes — not a real client's sales data.

The Core Challenge

Regal Look is a unisex salon that opened in 2025 in Pragati Nagar, Ajmer, offering 30+ hair and skin services with a "his & hers, every chair" positioning. It launched with no logo, no consistent visual identity, and no social presence — competing for attention in a neighbourhood market where trust and word-of-mouth decide footfall. The brief was to give the salon a premium-but-approachable identity, a repeatable content system its owner could actually sustain, and a simple path from "saw a post" to "booked on WhatsApp."

Brand Identity

A maroon-and-gold monogram logo anchors the system, paired with a flexible poster template (editorial hero shots, festival variants, and info-dense service flyers) so every post — from a Vogue-style brand poster to a billboard mockup — reads as the same salon.

Content Pillars

30-Day Posting Calendar

Story Formula & Funnel

Every Story follows the same three beats — Attention → Proof/Transformation → Booking CTA — closing on a single, repeated instruction: message the salon's WhatsApp number to book. The overall funnel is deliberately linear: Content → Engagement → Trust → WhatsApp Enquiry → Booking, with the offers below used as the final nudge.

• His & Hers Package
• Friends Grooming Package
• Men's Complete Grooming
• Women's Hair + Skin Package
• Monthly Grooming Membership

Companion Website

Alongside the campaign, I built and shipped a local landing page for the salon — giving it a searchable, credible web presence to back up the social content and QR-code bookings on every poster.

View live website ↗ View project files on Drive ↗

Independently handled brand identity, campaign design, the 30-day content strategy, and the companion website for this local business client.